Demise of medical cannabis markets might be much ado about nothing.

Media reports abound that suggest medical marijuana markets have leveled out or are dropping off in some U.S. states – specifically those that allow recreational cannabis sales.

So it’s not out of the question to think marijuana industry executives are exiting the medical cannabis sector and turning their attention to recreational MJ products.

But that’s simply not the case.

In fact, plenty of marijuana businesses are actually increasing their investments in medical marijuana because they anticipate a progression of markets and science-driven expansion in formulations, products and delivery methods.

“It’ll look different than the way we think about it today,” Nicholas Vita, CEO of New York-based, multistate operator Columbia Care, told Marijuana Business Magazine.

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